Freelance Video Editor

As a small business owner the work of marketing your company is never really finished. Chances are you’re always on the lookout for new ways to get the word out both to existing customers as well as members of the general public who don’t yet know about you. When it comes to online promotion, you’re probably used to tweaking your website for maximum effect, to make it more engaging as a passive marketing tool.

If you do not yet have a short promotional video on your website, you should certainly consider it. Let’s face it, nowadays people are as attuned to watching video on a given subject as they would be reading a few paragraphs of marketing copy that convey the same information. Why not give visitors to your website the option of information about your business through the medium that best suits them?

Hiring a freelance video editor to help you create a short, professionally done marketing video is surprisingly inexpensive. It should take very little of your time to direct your video expert as to what exactly you would like in the video. This is how it works: the video editor will take existing elements from your website and essentially translate the marketing thrust of the site into a short video, maybe 30 seconds long. He will use still photos that you have a new site, your logo and your advertising copy and blend it all together into a short, powerful video presentation.

You have already written your sales pitch on your website, so having exactly the same verbiage in your video done as a voiceover is a natural method of taking what’s already working on your site and simply putting it into your business promotional video.

Once your video is finished, your freelance video editor can upload it to YouTube, and in turn you can very easily embed the code onto your website so that your visitors are presented with a clickable video when they visit.

Consider hiring a professional to help you with this process, rather than trying to learn the ins and outs of video editing. It shouldn’t cost you more than $100 or $200, and you will be surprised at just how professional your video production looks. You might even consider putting it on standard broadcast television as a commercial. But even if you don’t, using free Internet infrastructure to distribute your message via your current website is a smart move.

Build your small business intelligently with video editing!