1300 Numbers

With the emergence of smart phones in the mobile phone industry, SMS communication has opened up a new channel for marketers.  SMS to 1300 technology is now a tool that marketers can utilize to reach thousands of potential new clients.

This new advertising tool can be implemented on both 1300 numbers and 1800 numbers. It’s a tool that allows companies to be open for business twenty four hours a day and seven days a week. This is because a physical person does not have to be present to handle calls. The text message gets sent to an email address. A text message is automatically sent back to the caller.

Common uses include putting SMS to 1300 technology on television, radio, newspaper, billboards, cinema, and direct mail. The feature means that customers don’t have to wait in a phone queue. They can contact you with a simple text message. For example, you’re watching a big sporting event on television. You see a commercial come on providing a number that can both be called or texted. As you don’t want to miss any of the big game by being on the phone you can simply send a text to the number.

All details of the text including the phone number are captured by the database making it easy for you to contact your customers.

With all the positives there are, of course, some negatives that come with this feature. As it is a relatively new technology, not all mobile carriers support the text function.

The two biggest mobile suppliers in Australia, however, do support the text function so it still does cover a vast majority of mobile users.

The arrival of SMS to 1300 is not only a marketing tool but a tool that allows you to retain your customers by giving them another contact channel into your business.